It all Started on a Beach

The STX business concept came to life while sitting in the U.S Virgin Islands on St. Croix. Therefore, our company name is the Federal Aviation Administration (FAA) call letters for St. Croix International Airport: STX. Our logo is reflective of the island lifestyle found in St. Croix.

While enjoying an adult beverage on the beach in St Croix, the founders pondered the opportunities of providing business insights and support within the complex, three tier, alcohol industry. The multitude of legal, distributor, vendor and retailer complications is enormous.  A few drinks, a long sunset and after hours of pontification, STX was born.  Our team has years of experience in retail, CPG, food and beverage, technology, category as well as a few decades in adult beverage. From the humble beginnings in late 2017, we have launched our company, our business, a cutting edge technology and the STX platform.  We are proud to say that within the first few years we can call a number of the largest distillers, wineries, breweries, distributors as well as other as great CPG companies as our clients!