Our Beginnings
The STX business concept came to life while sitting in the U.S Virgin Islands on St. Croix. Therefore, our company name is the Federal Aviation Administration (FAA) call letters for St. Croix International Airport: STX. Our logo is reflective of the island lifestyle found in St. Croix.
While enjoying an adult beverage on the beach in St Croix, the founders pondered the opportunities of providing business insights and support within the complex, three tier, alcohol industry. The multitude of legal, distributor, vendor and retailer complications is enormous. A few drinks, a long sunset and after hours of pontification, STX was born. Our team has years of experience in retail, CPG, food and beverage, technology, category as well as a few decades in adult beverage. From the humble beginnings in late 2017, we have launched our company, our business, a cutting edge technology and the STX platform. We are proud to say that within the first few years we can call a number of the largest distillers, wineries, breweries, distributors as well as other as great CPG companies as our clients!
Next Generation
Building upon our base and success within the adult beverage industry, we realized the next steps were to take the plunge into the much larger CPG industry. In January of 2019 we launched STX Reporting Suite 2.0. All of the core data reporting and visualizations are included, and we expanded deeper into warehousing, forecasting, OTIF and replenishment.
Our Team
Jon Thompson
Co-Founder
What Makes Me Qualified:
- BSBA degree from University of Arkansas in Economics and Accounting
- 30+ years of CPG food and beverage experience with 10+ years in adult beverage
- Executive level management of large sales, marketing and field teams with oversight of $1,000,000,000 businesses
- National and international experience with the world’s largest retailers and restaurant companies
- The startup, merging and failing of a dot.com e-commerce company in 2000 – we all learn from our failures
- Extensive community service involvement the past 10+ years with the Circle of Life Hospice as well as the Cystic Fibrosis, NWA Wine Opener
What Makes Me Fun:
- I have three wonderful children, and two sons-in-law, which I truly love and admire
- Business and personal travel have taken me from Beijing to Santiago to Rome to Moscow to Sydney; five continents, thirty-four countries, and to all fifty states
- I’m as comfortable on a horse as I am in a boardroom…. Maybe more!
- Am an avid fan of Kenny Chesney and the country roots lifestyle, but I do enjoy the Caribbean
Amber Muehlbach
Co-Founder
What Makes Me Qualified:
- Master of Science in Horticulture from the University of Arkansas with a Bachelor of Science in Agriculture Business at Arkansas Tech University
- Certified Professional Strategic Advisor through the Category Management Association
- Category expertise recognized in “Outstanding Achievement Award” and PepsiCo’s ‘”the Bar Award”
- 13+ years in the CPG industry across several departments including Breakfast, Impulse, Chilled Juice, New Age/Soft Drinks, Salty Snacks, Hair Accessories, and Adult Beverages
- Excels at manipulating big data sources as well as visualizing the end result needed to meet the client’s needs
What Makes Me Fun:
- Loves “Tough Mudder” races, century bike rides, and running with her dogs
- Periodically sneaks away to bury her toes in the sand in Mexico or snowboard on the slopes in Colorado
- Published author in Golf Course Management magazine
- Six adopted children: three dogs, one Shetland pony, and two miniature ponies
- Favorite indulgences include all things bacon, wine, and candy
