ABOUT US

Our Beginnings

The STX business concept came to life while sitting in the U.S Virgin Islands on St. Croix. Therefore, our company name is the Federal Aviation Administration (FAA) call letters for St. Croix International Airport: STX. Our logo is reflective of the island lifestyle found in St. Croix.

While enjoying an adult beverage on St Croix, co-founder, Jon Thompson, pondered the opportunities of providing answers and support within the complex, three tier, adult beverage industry. The multitude of legal, distributor and vendor complications is enormous. However, our team has years of experience in retail, CPG, food and beverage, technical, category as well as a few decades in adult beverage. From STX beginnings in late 2017, we have launched our company, our business and reporting platforms and are proud to say that within the first year we can call a number of the largest distillers, wineries and breweries our clients!

Next Generation

Building upon our base and success within the adult beverage industry, we realized the next steps were to take the plunge into the much larger CPG industry. In January of 2019 we launched STX Reporting Suite 2.0. All of the core data reporting and visualizations are included, and we expanded deeper into warehousing, forecasting, OTIF and replenishment.

Our Team

Jon Thompson

Co-Founder

What Makes Me Qualified:

  • BSBA degree from University of Arkansas in Economics and Accounting
  • 30+ years of CPG food and beverage experience with 10+ years in adult beverage
  • Executive level management of large sales, marketing and field teams with oversight of $1,000,000,000 businesses
  • National and international experience with the world’s largest retailers and restaurant companies
  • The startup, merging and failing of a dot.com e-commerce company in 2000 – we all learn from our failures
  • Extensive community service involvement the past 10+ years with the Circle of Life Hospice as well as the Cystic Fibrosis, NWA Wine Opener

What Makes Me Fun:

  • I have three wonderful children, and two sons-in-law, which I truly love and admire
  • Business and personal travel have taken me from Beijing to Santiago to Rome to Moscow to Sydney; five continents, thirty-four countries, and to all fifty states
  • I’m as comfortable on a horse as I am in a boardroom…. Maybe more!
  • Am an avid fan of Kenny Chesney and the country roots lifestyle, but I do enjoy the Caribbean

Amber Muehlbach

Co-Founder

What Makes Me Qualified:

  • Master of Science in Horticulture from the University of Arkansas with a Bachelor of Science in Agriculture Business at Arkansas Tech University
  • Certified Professional Strategic Advisor through the Category Management Association
  • Category expertise recognized in “Outstanding Achievement Award” and PepsiCo’s ‘”the Bar Award”
  • 13+ years in the CPG industry across several departments including Breakfast, Impulse, Chilled Juice, New Age/Soft Drinks, Salty Snacks, Hair Accessories, and Adult Beverages
  • Excels at manipulating big data sources as well as visualizing the end result needed to meet the client’s needs

What Makes Me Fun:

  • Loves “Tough Mudder” races, century bike rides, and running with her dogs
  • Periodically sneaks away to bury her toes in the sand in Mexico or snowboard on the slopes in Colorado
  • Published author in Golf Course Management magazine
  • Six adopted children: three dogs, one Shetland pony, and two miniature ponies
  • Favorite indulgences include all things bacon, wine, and candy

 

Kimberly Wilichowski

Co-Founder

What Makes Me Qualified:

  • Graduated from Wichita State University with a BS in Health Science / Minor in Mathematics
  • Nearly 25 years of retail experience with Walmart Inc.; Sam’s Club as a merchant, Walmart as supplier – including almost a decade in the adult beverage segment
  • Instrumental in developing a comprehensive costing/pricing model for Walmart’s Adult Beverage team which was recognized by Walmart
  • I started, nurtured, thrived and then failed with my own small business in the mid 2000’s; learning and growing with every decision which has made me who I am today – no regrets!
  • A licensed Real Estate agent in Northwest Arkansas (need a home?)

What Makes Me Fun:

  • I am a proud mom of two beautiful young adults – Kendra and Kyle and married for almost 25 years my husband Kent.
  • I have a passion for soccer and played collegiate, D2 soccer at Westminster College on an athletic scholarship before girls played soccer!
  • Loves the beach, my boat, and my toes in the sand
  • Enjoy yoga, spin, sports of any kind
  • Board Member of the Bella Vista Animal Shelter;
  • Fundraising committee for the Cystic Fibrosis, NWA Wine Opener and was instrumental in driving the auction by securing donations the past several years
  • I have one speed – full throttle!

Erika NALLEY

Vice President - Business Integration

What Makes Me Qualified:

  • Wine Subject Matter Expert with accreditation’s including Certified Specialist of Wine and WSET Level 4 with Distinction
  • Management experience including up to 200 direct reports which drives the understanding and need to derive key information as well as translate it into action for all organizational levels
  • Promotional Sales background for both in-store/on-premise events as well as large scale events including Coca-Cola’s Kids Race Against Drugs concert campaign with Britany Spears
  • 10+ years in Adult Beverage including over 5 years in Distribution
  • Most recently, specializing in strategic pricing and customer development with national accounts

What Makes Me Fun:

  • Hiking with my husband- anywhere from Table Rock Lake to Patagonia/Argentina Side (where he proposed!) to Patagonia/Chilean Side plus Easter Island for our honeymoon!!
  • We have a “happy forever” home for rescues from the MAK German Shorthair Rescue Society
  • Board member for the Chase Family Foundation which raises food for our local seniors and provides shelters
  • Kappa Delta Alumna fundraising at the Walton Arts Center, including Backstreet Boy, Howard Dorough’s Lupus Foundation as I was an on-stage co-host with Barry Williams and featuring Deborah Gibson and The Monkees